There is nothing more irritating, than universal persuasive advertizing, and isn't present anything finer, than the advertizing which has become the work of art. There are people who are really carried away by the business, and they create a product which can't but cause admiration.
Selection of creations of designers and marketing specialists who will forever change your idea of advertizing.
The Scottish beer brand has skillfully used vagaries of the weather. Creators of this advertizing have thought up how to amuse people during prolonged snowfall in Glasgow, and haven't lost. They have established a huge billboard with a target for throwing of snowballs.
Advertizing of running sneakers of Asics helps people to define the type of foot and to choose the corresponding footwear in shop to avoid possible injuries because of improper sneakers. The turn in the magazine has been executed with the help the termokhromnykh of ink. The reader just gets up on the advertizing model, and paper changes a shade under the influence of temperature of feet. The turned-out print is compared to three schemes. The Brazilian agency Neogama has even received a bronze award for this project at the Cannes Lions festival in the nomination of "Media".
The Toyota automobile concern has created advertizing which is able to measure pulse of readers. In the magazine the unique volume model has been placed. He not only imitates opening of doors of the car, but also possesses the corresponding sound and a smell of the car. Sensors are built in handles of a paper car, and on the dashboard it is possible to see the pulse and frequency of heartbeat.
Example of advertizing which can facilitate life. The IKEA company has created recipes illustrations on parchment paper. It isn't necessary to puzzle any more over that how many grams of cheese need to be added. All ingredients just display on the designated places, add sauce and salt (exactly about the size of the corresponding circle), displace a leaf and send a dish to an oven. All ingenious is simple!
This advertizing, perhaps, even saves to someone life. In spite of the fact that nearly the most solar country of the world, the lion's share of her population suffers from the UAE from a lack of vitamin D. The national insurance company Daman has created special covers for magazines on which text has been put with photosensitive ink. It is possible to read it only under the influence of sunshine that forced people to receive a necessary portion of vitamin.
This advertizing has been created in March, 2017 by the Colenso BBDO Auckland agency for Pedigree. Dogs are represented in the best traditions of noble portraits. The producer of forages reminds that the correct diet — pledge of long and happy life of pets.
© Coca-Cola Company
Creating new advertizing for the Middle East, Coca-Cola used the image of many people. If to get accustomed, on prints it is possible to see people who are similar to vials of sparkling water. Designers have compared feeling from consumption of drink to what fans endure at a concert of favorite band.
Stop and feel love! Unusual cards with aroma of roast chicken were created by KFC — so the company has celebrated St. Valentine's Day. This year they were free of charge distributed to visitors of cafe in the USA. It is quite possible that creators of advertizing meant love to food.
In the advertizing McDonald’s represents sandwich as collected works. And books are located in the same order that sandwich ingredients. And the slogan of the advertizing "Sandwich for Experts" hints at communication between food and intelligence.
The name Newsweek can be translated literally as "week of news". Before start of the magazine in the Czech market designers have decided to turn him into competitive advantage. They have visually shown importance of high-quality check of the facts, having used the known events which have gained unexpected development within a week in advertizing campaign.
Thanks to a creative view of things the Lego company has managed to create an advertizing masterpiece. The slogan "The Real Food for Mind" as well as possible reflects need of development of creative abilities of the child on an equal basis with care of healthy nutrition.
And what advertizing has inspired you?
Photo on the preview of Danone