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The competition and mutual trolling between brands exist many years. In marketing wars taxi services, car makers, networks of hypermarkets and even theaters test. Participants of such actions risk: for example, in Russia it is possible to receive a penalty for similar advertizing. But from it their receptions become only more sophisticated.
We already wrote to about wars of brands. But there passed 5 years, and the aggressive competition still is fashionable.
© Russian marketing
"Yandex. Taxi" and Gett are at war for the market of transportations several years. So, in one of the advertizing campaigns of Gett Yandex hinted characteristic red letter "Ya" at the low ratings of drivers ". Taxi". In other option they beat the competitor's slogan, having arranged the advertizing a row.
© Adverte \ Pikabu
In St. Petersburg in the underground passage at Gostiny Dvor the Masterskaya theater and Comedy theater started a small discussion. And "The comedian's shelter" joined her virtually a bit later.
© fayruzov \ Pikabu
It is optional to be a large brand for fight for the buyer through advertizing signs. Here so two children's departments in one mall of Chelyabinsk advertized themselves.
© YouAreLier \ Pikabu
"Neighbors" and Vitalyur — two large networks of hypermarkets in Belarus. According to eyewitnesses, Vitalyur was located closer to a stop about which advertizing was placed. Therefore when there the banner of "Neighbours" appeared: "We in 200 meters", he did not fail to answer: "We opened! It is not necessary to go anywhere!"
"Go more often, the movement — life!" — the competitor responded. Vitalyura nothing remained except how to appeal to family values. You can see the final stage of this war on a photo above.
© Lada \ Facebook
The whole "war of billboards" was generated by AvtoVAZ the provocative advertizing Lada Vesta c by a hint on the main competitors from Korea.
© Hyundai_Vnukovo \
Hyundai's unofficial answer.
© Lada \Facebook
Reply of AvtoVAZ.
© Peugeot Russia \ Vk
The first answers were informal, but then in a game also other producers were openly involved.
© Audi Taganka \Facebook Center
© Citroën \ Facebook
© NikolasSumrak \ Pikabu
Here so unambiguously the Hyundai company in Grodno against the background of car showroom Renault advertized itself.
© KITKAT \
Blogger Laura_ellenxx wrote a private tweet that can't decide what tastes better — Oreo or KitKat. KitKat did not fail to call the opponent to a virtual duel in TIC-TAC-toe, but he preferred to play by his own rules.
© Oreo \
"0 compromises "(wordplay: zero — "zero" and the name of the drink Coca Cola Zero). "Too delicious to call myself zero."
Sword-plays of Coca Cola and Pepsi are already rather the rule, than an exception.
Slogan Coca Cola: "Who in general has time to stand in a queue for latte?"
And so got from Coca Cola Starbucks coffee shop.
© eRozetka \ Pikabu
"Congratulations, DEAR Fool! Your INEXPENSIVE Tele-2". "Kcell or Jelly? I CAN hear! Congratulate without interference. Kcell."
Tele-2 always had quite aggressive advertizing campaigns, for example rollers with destruction of konkurentsky sim cards by means of water, the blender, the laser, a hungry goat and cats. In Kazakhstan Tele-2 developed war with local operator Kcell, and that was not in debt too.
© I Love Coffee — coffee shop on Malyshev, 44 \VK
A small coffee shop in Yekaterinburg challenged Burger King, hanging next to his advertising cheap coffee slogan "But we have delicious." From accusations of unfair advertising " I Love coffee "left gracefully, announcing that it was a branded drink called"BUT".
© Burger King \ Facebook
Specialists of Burger King network could write, probably, a grant how to spoil nerves to the competitor.Most often for "transparent" hints they use a symbol of McDonald's — the clown.For example, we already told about prevention "not to trust clowns" at the end of the movie "Ono".On Halloween in 2018, Burger King posted a new series of photos.On each of them the clown in a signature paper crown enjoyed a vopper, and the motto of advertizing campaign said: "Come the clown — you eat with the king".
Sometimes trolling from Burger King looks quite thinly, as in an example with it "a sweater with deer".
© Burger King Russia \VK
And sometimes advertizing speaks about superiority almost directly, as in a case with these sad clowns who were not let inside.
© Burger King \Facebook
The last at the moment a vivid example — the action, which was launched by Burger King in December 2018 in the United States. Everyone who wants to buy a whopper for 1 cent can drive up to the restaurant McDonald's, make an order next to it through the app, turn around and follow him to the nearest Burger King, accompanied by the sad looks of the competitor's employees.
© Burger King \Facebook
Do you think this is a good way to compete? In war, all means are good or manufacturers should still abandon such attacks?
Photo on the preview of KITKAT \Twitter, Oreo \Twitter