Mind tricks that make us buy stuff. we figured out how to deal with them

Posted by elijahosborne 10/10/2018 10:27am
Mind Tricks That Make Us Buy Stuff. We Figured Out How To Deal With Them

Why are we wasting our money on unnecessary things openly? It's about the psychological mechanisms that prevent making an informed decision. For example, the" pain of costs " forces to buy goods cheaper, not taking into account the consequences, and the effect of tunnel vision does not allow to notice a favorable offer, because the brain is focused on short-term savings.

figured out why it is easier to type nonsense on half a salary than to buy really useful things, and picked up recommendations on how to cope with it.

Mind tricks that make us buy stuff. We figured out how to deal with them

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Tunnel vision is a psychological mechanism, because of which we do not look at the situation as a whole, but focus on one aspect of the problem.

For example, we want to buy sneakers. Budget - ₽ 2 000, maximum - ₽ 2 200. In order not to drown in hundreds of options, the brain chooses a simple way: sort by price and look for sneakers up to ₽ 2 200.

At the same time, the model for ₽ 2 690 can last twice as long, but we do not calculate the benefit, because we are looking for a specific price. Sometimes the effect of tunnel vision does not show the best alternatives. Therefore, when choosing a thing is to consider different options.

Mind tricks that make us buy stuff. We figured out how to deal with them

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Choosing and fitting what to wear today, eats almost a year of life: 16 minutes on a weekday, 14 minutes on a weekend. Holiday fees are more expensive-52 minutes.

The choice before purchase also takes time. If we want to buy jeans, a jacket and shoes, it's unlikely to take half an hour. The choice of each item — at least an hour in the online store or shopping center.

The price of the item should include the cost of the time spent. If the buyer earns ₽ 30 000 per month, on the day of his income is ₽ 1 363 (weekends do not count), per hour — 170 170.

Two hours of searching will cost ₽ 340. 8 hours walking around the stores or browse online catalogues — ₽ 1 363.

Mind tricks that make us buy stuff. We figured out how to deal with them

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We are changing, although we are convinced otherwise. Psychologists call this effect "the illusion of the end of history": this is when in 30 years we are sure that we have experienced a lot of transformations, but in the future everything will be as it is now. And in a year we have opposite tastes and values.

Do not buy anything "in stock": trendy dress, jeans, which "then fit" or 5 identical shirts. A year later it turns out that this thing is not like and do not need.

It is better not to buy something for the future of yourself, which does not exist yet. At the same time, global investments like education do not count, we are talking about household spending.

Mind tricks that make us buy stuff. We figured out how to deal with them

© depositphotos.com © depositphotos.com

You have been such: I want to buy a face mask, the price is high not satisfied, so take a little? Or they can buy those perfumes that I liked, and cheaper? If you count, it is sometimes more profitable to buy goods more expensive. But it's hard to do that.

Psychologists call this phenomenon "the pain of expenses": the more we pay, the worse we feel (especially if we pay in cash).

In order not to succumb to the action of this mechanism, you need to count everything. For example, mask on 1 times — 20 g / ₽ 89, "full — size" mask-200 g / ₽ 600. Buying a big pack, save ₽ 290. Perfume more expensive can be more resistant, such a purchase is beneficial.

It seems that to spend ₽ 290 is not so terrible, because when buying a bunch of inexpensive things we experience less "pain of expenses". Then imagine spending the" extra " ₽ 300 twice a week. For year tickles ₽ 31 200 losses on" economical " purchases.

Mind tricks that make us buy stuff. We figured out how to deal with them

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All things serve us a different amount of time:

Of course, these are approximate calculations, the exact depend on the way of life. Someone works on weekends, someone spends the whole day on household chores.

Try to count how many hours serve you with a TV, a yogurt maker or an exercise bike.

The calculation is convenient when you want to buy something expensive, but doubt. Seeing at least the approximate value, it is easier to agree with the price.

Mind tricks that make us buy stuff. We figured out how to deal with them

© depositphotos.com © depositphotos.com

To find out how much it costs 1 time to wear a thing, you need to add to its price the cost of care and divided by the number of days when we wear it. The costs of care include washing powder,electricity, dry cleaning, seamstress and shoemaker. To calculate, you can use this ready-made calculator.

It looks like this:

We can say that cheap and low-quality things cost us too much. The "pain of expenses" when buying them is less, because we do not notice the loss until we calculate the losses.

And what purchases in your life do you consider the most profitable and why?

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